Chima Advertising Overkill?

Have you checked out the LEGO.com home page recently? I did last week to find quite a surprise - it was completed covered in Chima ads! Everything had something Chima - under the "Shop" section were three Chima ads. Under "What's Popular" were three Chima ads. Under "Recommendations", three Chima ads. The main changing picture? You guessed it - all Chima.

Then there's the three new Chima games, no to mention a TV show too. Have you gotten your LEGO Club magazine and LEGO catalog? Both are focused on one theme in particular - Chima!

I'm not saying I hate Chima, not at all. But LEGO is really irritating me right now. Why are they pushing this theme so hard? Are they worried it won't sell because NinjaGo is being continued?

What are your thoughts?
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I do not know.
But i saw this, and took a screenshot too

I saw this too. I think that eithe4r they are really hoping Chima will sell so the put all these ads up, or they were just testing all of the little flash ads that they created and they forgot to take them all down.


One question: Is it LEGO anymore, or is it Chima?

It's LEGO. not chima

(P.S *This is a completely irrelevant PS*
I just love the lunf LEGO smileys, i wish the official forum had them , Is it possible to make my blog to use them?)

You know, with all those Chima ads, LEGO shoulc change the theme of their site. Take out the flash animations so the site will be faster. It is always slow on my computer...

Nenen wrote:
(P.S *This is a completely irrelevant PS*
I just love the lunf LEGO smileys, i wish the official forum had them , Is it possible to make my blog to use them?)

I wish I could use them on a Wordpress blog...

Ya. I think they are trying find something to interst the people while they plan and make Ninjago. Anyone agree?

The fans of NinjaGo are also going to be the fans of Chima. They can't have both of these themes running at once. : /